Amazon strategy, first-hand. For brands that want to grow and investors who want to buy right.
15+ years in e-commerce, 10 years on Amazon. I've built and run marketplace businesses myself, and today I scrutinise them for private-equity firms. No agency, no account management: strategy, assessment and straight talk.
Track record & partners
About
From hotel receptionist to Amazon strategist.
Hi, I'm Maik Busch. I live and work in Edewecht in northern Germany, and from here I support brands and investors in the Amazon and e-commerce business.
My roots are in luxury hospitality. That's where I learned real customer obsession: see people, listen, solve problems. I still bring that mindset to every engagement.
Moving into e-commerce was a jump into the deep end. Then came the early Amazon years at Berlin Brands Group and KW-Commerce, building two US brand builders, and from that, advisory mandates for private-equity firms such as Rothschild and Cinven. Today I combine these 15 years of hands-on experience with an investor's perspective.
Services
Four clearly defined levers — from a quick read to interim leadership.
Overlap-free and complete: each lever solves a different depth of problem. Always strategy and straight talk, never operational account management.
Always included
With every engagement — at no extra cost.
Your own client portal
Documents, deliverables and history in one place — no PDF ping-pong.
Communication your way
Slack, WhatsApp or email — on your preferred channel.
Always directly with me
No junior, no account manager — you work with me.
Everything in writing
Every result as a PDF or deck, not just spoken on a call.
Straight-talk promise
If your strategy doesn't hold up, I'll tell you — even when it's uncomfortable.
Response guarantee
A reply to your request within 24 hours.
E-Commerce Sparring
A focused assessment call on your current challenge. Preparation, a 60-minute call, then my assessment as a one-page PDF with concrete next steps.
€1,499one-off · 60-min call + 1-page PDF
- 60-minute video call
- One-page PDF assessment
- 4 questions upfront to prepare
- Booking & payment in 2 minutes
E-Commerce Advisory
For topics a single call won't solve: ongoing strategic support — project-based or as a fixed sparring partner on retainer.
On requestproject-based or monthly retainer
- Strategic support for your challenges
- Regular exchange instead of a one-off call
- Project-based or monthly retainer
- Deliverables as a deck or PDF
Interim Management
Senior e-commerce leadership on a temporary basis — fixed weekly cadence, clear ownership. For scaling and turnaround phases that lack experienced steering.
On requestCompact, Standard or Intensive
- 1–3 days per week
- Strategic steering & team sparring
- Minimum term 6 months
Investment & Due Diligence
For funds and roll-ups: an honest read on the business behind the target — Amazon setup, brand, processes, risks. From someone who has built and scrutinised them first-hand.
On requestcalls, assessments & deliverable
- Calls and assessments on the target
- An operator's view of the business, not the financials
- Growth and risk drivers surfaced
- Deliverable as a PDF or slide deck
Nothing quite fits?
Write to me — I'll find a sensible route for almost any setup.
References
Clarity that makes decisions faster.
“Maik brings a well-founded, operational view of Amazon and e-commerce to our due diligence processes. Clear and quickly to the point.”
“Maik is one of the most knowledgeable minds when it comes to e-commerce and marketplaces. His assessments are practical, clear and always on top of the latest developments.”
“As Head of Marketplace Development at KW-Commerce, Maik was always my first point of contact. I value his open, direct manner and the clear positions he takes.”
Cases
Selected engagements, sorted by service.
Anonymised insights: which service was behind it and what came out.
International Amazon market entry for a supplements manufacturer
Three markets analysed, 17 categories assessed, focused on five pilot categories with a launch roadmap.
View case →Listing and market audit for a consumer brand product
A 30-point audit turned into a prioritised action plan across three waves.
View case →Operational due diligence for a private-equity investor
Over 90 pages of operational assessment, including scenarios and a buy-and-build longlist.
View case →